This summer, one name is shaking up the ready-to-drink (RTD) coffee scene: Throne SPORT COFFEE. With bold cold brews, better-for-you lattes, and a viral campaign fronted by 3x Super Bowl Champion and 2x NFL MVP Patrick Mahomes, the brand is redefining what performance coffee looks and tastes like.
But behind the headlines, social media buzz, and VIP events, there’s another story: how Tripack helped package the product that’s capturing all this attention.
A Game-Changing Brand Needed Game-Ready Packaging
Throne SPORT COFFEE isn’t just another cold brew. It’s positioned as a performance-driven, premium, clean energy alternative to the sugary “coffee milkshakes” cluttering shelves. That kind of disruption demands packaging that pops with precision, speed, and scalability.
When SPORT COFFEE needed a shrink sleeve packaging partner to support a major national rollout and high-profile marketing blitz, they turned to Tripack.
Why? Because we understand what it takes to bring brands from concept to shelf fast.
The Tripack Advantage: Shrink Sleeve Solutions at Speed
Tripack’s role was clear: help SPORT COFFEE achieve the packaging quality, consistency, and speed needed to meet retail and marketing demands without missing a beat.
We delivered:
- High-speed shrink sleeve application systems designed to handle premium RTD cans
- In-house contract packaging capabilities for seamless execution
- Rapid setup and flexible throughput to align with tight campaign timelines
- Quality control at every stage to ensure the product looks as good on shelves as it does on social media
The result? SPORT COFFEE hit retail looking polished, professional, and powerful ready to stand out in the highly competitive beverage cooler.
From Production Line to Primetime
The “This. Not That.” campaign, featuring Patrick Mahomes, challenged consumers to rethink their RTD coffee choices—and drew millions of eyes to the newly launched brand.
Throne SPORT COFFEE secured 30+ media placements including CNBC, Entrepreneur, Complex, and Sports Business Journal—reaching a combined audience of over 300 million. Influencer marketing added another 30 million+ social impressions, and a VIP event in Kansas City hosted by Peloton’s Alex Toussaint turned heads in the fitness and sports world.
In a campaign where first impressions mattered, Tripack’s shrink sleeve solution made sure every can looked ready for the spotlight.
Why It Matters
For emerging beverage brands—especially in the competitive energy and coffee space—speed, flexibility, and visual impact are everything.
Tripack doesn’t just apply shrink sleeves. We help brands launch, scale, and thrive. Whether you’re a challenger brand with a vision or an established name pushing a new SKU, we bring the packaging solutions and production expertise to match your ambition.