Case Study: Overcoming Shrink Sleeve Labeling Challenges

A local RTD producer faced several challenges in covering up pre-labeled cans from an expired promotion, including using up inventory sleeved with old branding, ensuring complete coverage of previous artwork, and packaging them in variety and shrink bundle configurations. However, they found solutions by leveraging Tripack’s expertise, relationships with label suppliers, and capabilities in specialty packing.

 

SHRINK SLEEVE LABELING AND SPECIALTY EQUIPMENT

• Challenge #1: Using up inventory of pre-sleeved and filled cans with old branding
• Challenge #2: 4 versions to cover up with a different sleeve for each version
• Challenge #3: New sleeves must completely cover up previous artwork with no bleed through
• Challenge #4: 4 pack variety configuration and 24 pack shrink bundled trays for each flavor
  
  

Solution

• Capable of variety packing multiple configurations from 4-24 packs or shrink wrapped trays
• Industry expertise and relationships with label suppliers allow for clear communication ensuring artwork and sleeve application meet the customer’s requirements
• Licensed, bonded, and insured to handle alcoholic beverages, so we can sleeve both filled and unfilled cans and bottles

Tripack’s shrink sleeve labeling services helped the RTD producer quickly transition to new branding while covering up old and expired artwork. Our specialty equipment and strong relationships with label suppliers guaranteed a perfect fit for multiple pack configurations. Whether it’s food, beverages, or other products, our fast turnaround times and flexible solutions make us a go-to choice for any packaging challenge.

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