A local ready-to-drink (RTD) beverage producer was needing to quickly transition from outdated promotional branding to new packaging (without scrapping pre-filled inventory). They found their solution with Tripack.

The producer was sitting on a large quantity of sleeved cans with expired artwork from a limited-time campaign. Rather than write off the product, they sought a partner who could solve the dual challenge of salvaging inventory and executing a new packaging strategy across a number of SKUs and bundle configurations.

Tripack’s experience in shrink sleeve labeling, capabilities in specialty packing, and relationships with label suppliers made the difference. Here's how our shrink sleeve packaging solutions helped this RTD brand turn their production problem into a market-ready solution.

The Challenges

The RTD producer’s situation was one that was urgent and complicated. It had multiple variables that many co-packers would struggle to manage:

1. Pre-Sleeved and Pre-Filled Inventory

The brand had already filled and sleeved cans that couldn’t be distributed as-is because of outdated promotional graphics. And throwing out viable product was not an option.

2. Multiple Variants Needing Unique Coverage

Four separate versions required distinct sleeves to completely cover the previous artwork on each.

3. Strict Label Coverage Requirements

The new shrink sleeves needed to fully obscure the original graphics with no hint of the prior promotion showing through.

4. Custom Variety Packs and Trays

The brand also sought new packaging formats: 4-pack variety configurations and 24-pack shrink-bundled trays for each flavor.

The Solution: Strategic Execution with Specialty Support

Tripack’s solution was rooted in three key strengths:

Variety Pack Expertise and Specialty Equipment

Tripack’s production lines are equipped for numerous different packaging configurations, from individual cans to shrink-bundled trays and mixed-flavor multipacks. This capability gave way to the seamless fulfillment of both 4-packs and 24-count trays across all variants for the RTD producer.

Industry Relationships for Fast Turnaround

Tripack has longstanding relationships with many label suppliers, which helped the team to expedite artwork reviews, sleeve production, and material delivery. Clear communication ensured the art is visually correct and functionally effective, which is imperative for minimizing downtime.

Licensed to Handle Alcoholic Beverages

Tripack is fully licensed, bonded, and insured to handle alcoholic beverages. They can apply shrink sleeves to both filled and unfilled cans and bottles, so the entire process stays in-house and on schedule.

Results: From Obsolete Inventory to Retail-Ready Product

Due to Tripack’s tailored approach, the RTD producer avoided costly waste, reintroduced its product line with updated branding, and did not have to pause distribution.

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The partnership delivered:

  • Fully rebranded filled cans, with no leakage of previous promotional content
  • Unique sleeves across four product SKUs
  • On-spec application that met design and compliance standards
  • Timely fulfillment of variety packs and shrink-bundled trays for distribution

Packaging Challenges? Tripack Has a Solution.

Covering up outdated artwork, introducing new SKUs, or navigating variety packaging complexities are all solutions that Tripack can deliver to keep production moving.

For food, beverages, personal care, and more – our flexible capabilities, fast turnaround, and problem-solving mindset make us one of the most trusted partners for brands that can’t afford delays.

If you need help with a complex packaging problem, let’s talk.

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